2 - Developing Your Brand

Have you ever wondered why Starbucks can charge $8 for a cup of coffee and the local gas station can only charge $1?   It's all about the promise you create in your branding.  Watch this video and work out your 'promise' to your customers before you even choose a product.  It will allow you to craft your business around your lifestyle as well as being able to over-deliver to your customers as they understand what to expect in your business. 

Don't forget to print out the Fill-in-the-Blank Worksheet PDF. This handy worksheet will help you navigate this module and will be useful for following along with Module 2.2 as well.